Future-proofing the world's oldest Society committed to understanding our earth through ecology.

The Challenge

As part of its ambitious 2-year Strategic Plan, the Society needed to understand how to better meet the needs and connect the wide-ranging audiences it serves, alongside diversifying its income.

Their digital estate and brand needed updating, underpinned by a new operating model that would ensure the business has the right skills and resources to deliver on the evolving needs of their audience.

What We Did

A multi-stream transformation programme consisting of:

Discovery Phase:

  • Primary user research and user journey mapping

  • Brand research and redevelopment (in partnership with The Good Eggs agency)

  • Digital maturity audit and Target Operating Model

  • Evidence-based recommendations aligned to the strategic roadmap

Alpha:

  • Information architecture and content creation

  • Website prototyping and user testing

  • User interface design, using the new brand guidelines

Outcomes

British Ecological Society new website is now live, receiving great user feedback. Internally, they’re in the process of structuring teams and building capability against the new Target Operating Model and kicking off projects to realize the full opportunities that come with a better understanding of user needs.

🔗 britishecologicalsociety.org

We had a great experience working with Alex and the team. We now better understand not only our audiences, but our organisation's value and strategic positioning. They were able to partner the Society's need for income diversification with the outputs from their research and gave us the confidence to create a robust and ambitious plan for the future. Their insight and approach to our challenges were exactly what we needed.
Hattie Clarke
Head of Marketing