About
Alex’s Experience
Alex has spent 25 years designing user-centred experiences, with the last 15 years dedicated to growing highly talented design and strategy teams. This journey has shaped him into an experienced practitioner, leader, speaker, coach, and mentor.
He’s highly motivated when his work has a positive impact, particularly in improving the value relationship businesses have with their customers, and providing a wider benefit to society.
Alex and his associates all have long-standing and wide-ranging experience, typically solving problems in areas such as service innovation, healthcare, social mobility, youth support, and population-scale services. They are advocates of Tech for Good and ethical online practices.
In 2019, Alex co-developed innovative ways to create better service design outcomes, culminating in trademarking a new methodology: User Centred Transformation®.
An Associate Team
I’m very fortunate to be able to regularly call upon the services of a group of trusted, highly skilled, and experienced freelance practitioners. These are people I can rely on entirely to bring the best version of themselves to any project that needs them, with integrity and enthusiasm.
Together, we develop co-creative, valued, and enjoyable partnerships with my clients, delivering successful strategic transformation and user-centred design outcomes.
Kit Hunwicks
Oliver Hall
Dan Stevens
Andy Cole
Ivan Teage
Bethan Thomas
Awards & Nominee
